Love in the Brain Essay - 1399 Words

Love in the Brain Does brain equal behavior? Some people have argued that they have difficulty saying it does because they find it hard to believe that our individual, tangible brain controls emotions that many consider to be intangible, such as being in love. This paper will discuss the role that the brain actually plays in love- why we are attracted to certain people, why we feel the way we do when we are around them, and whether or not this is enough to say that in the case of love, brain does equal behavior. The first stage of romantic love begins with attraction. Whether you have been best friends for a long time or you just met the person, you begin your romantic relationship when there is that feeling of†¦show more content†¦In addition, an experiment by McClintock showed that women were attracted to the smell of a man who was genetically similar, but not too similar, to their fathers ((1)). Therefore, our genetic information might play a role in whether or not someone is desirable in order to avoid inbreeding or, on the other end of the spectrum, to avoid the loss of desirable gene combinations. Inevitably, however, it is our brain that processes another individuals appearance, lifestyle, how they relate to past individuals we have met, and, possibly, their pheromones. Then, based on this information, we decide, within our brain, whether or not this person is worth getting to know. Almost immediately thereafter, it is uncontroversial that when someone experiences an attraction for someone else, their brain triggers the release of certain chemicals. These adrenaline-like chemicals include phenylethylamine (PEA) which speeds up the flow of information between nerve cells, dopamine, and norepinephrine (both of which are similar to amphetamines). Dopamine makes you feel good and norepinephrine stimulates the production of adrenaline. Together, these chemicals explain why when we are around someone we are attracted to we feel a rush and our heart beats faster ((8)). However, if you have ever been in love, you know that these feelings somewhat subside as you become more comfortable with someone and move fromShow MoreRelatedThe Brain On Love Essay1582 Words   |  7 PagesA person really only falls in love once. Following someone so blindly, not another care in the world but that special someone. Spinning and spinning, falling toward the only thing in focus, e verything else blurred by the spin. The security of that clear image can do no wrong. Falling, whether in slow motion or at high speed, until finding oneself swept into a perpetual fall, hopelessly in love with whoever the heart picks, not remembering how one had gotten there, and to not care, because allRead MoreBuddha s Brain : The Practical Neuroscience Of Happiness, Love, And Wisdom1158 Words   |  5 PagesBuddha s Brain When people generally discuss the Buddhist principals or the life of Buddha, the subjects of the anatomy or evolution of probably rarely arise. However in this book, â€Å"Buddha s Brain – the practical neuroscience of happiness, love, wisdom†, many of the tenets of Buddhist teachings are backed by the latest research and well established scientific theory. The author, Dr. Rick Hanson and his collaborator, Dr. Richard Mendius, are both scientist themselves with Dr. Hanson being aRead MoreRomeo And Juliet : A Story Of Love Or The Poorly Functioning Biological Properties Of The Teenage Brain?919 Words   |  4 PagesRomeo and Juliet- A Story of Love or the Poorly Functioning Biological Properties of the Teenage Brain? Since it was written, Romeo and Juliet has been regarded as the arguably most famous love story of all time. Two star-crossed teen lovers are so drowned in their own world that they commit suicide in the hope of eternally being with each other in the afterlife. In reality, were the characters’ actions truly drawn from a sense of fervent love, or rather from hormonal triggers acting in unfavorableRead MoreHow Does Our Brain Communicate? Essay935 Words   |  4 PagesLove According to Merriam-Webster dictionary, it defines love as â€Å"A feeling of strong or constant affection for a person.† (Love, 2015). In order to have the feeling of other person, we need social connection to support it and it is the foundation of all social activities. How does our brain respond to the love of other person? Will external factors change the way our brain responds to love or do our brain actually ignore these outside things and only focus on the inside activities only? I wouldRead MoreThe Neurology of Love1138 Words   |  4 PagesThe Neurology of Love Major Research Area The major research area discussed in the selected article is the neurology of love specifically, the brain activity observed through functional magnetic resonance imaging techniques (fMRI) observed when study participants viewed images of their long-term spouses (Acevedo et al, 2011). This is part of a larger area of research that aims to define and measure the impact that feelings of love have on the brain and the neurological system, or perhaps theRead MoreA Study by Semir Zeki Tries to Answer What is Love866 Words   |  3 PagesEveryone knows what love is, and everyone has felt love at some point in their life. It is a universal feeling, a good feeling. The question is though, is there a chemical equivalent to love? What happens to the brain in love? According to Sultan Tarlaci, when a person is passionately in love he or she feels pure happiness and they are willing to risk more and fear less. He goes even further to state that a person is basically obsessed with the person wh om they love and are willing to die for themRead MoreLove Does Not Have One Fixed Definition847 Words   |  4 PagesLove does not have one fixed definition. The definition of romantic love differs from person to person. People fall in love on the bases of the environment they grew up and values they have learned as a child. People often look for a person that they can trust which might be due to having similar values. Probably, this is part of the human nature because if a couple has similar values, they might have a higher probability of staying together longer and they can have a healthier relationship withRead MoreWilliam Shakespeare s Romeo And Juliet1478 Words   |  6 Pagesultimate decision. Then again, there is no definite reason to assign fault to Romeo and Juliet. Not only are their brains not fully developed, but pressures from outside forces caused such stress within the relationship. To begin with, teenagers, like Romeo and Juliet, don’t yet have a fully mature brain to make wise and reasonable decisions. In particular, the region of Romeo and Juliet’s brain that assists in making knowledgeable decisions, the prefrontal cortex, also recognized as the frontal lobes,Read MoreWe All Seem To Know It When We Feel It Essay1478 Words   |  6 PagesWhat is love? Not just the emotion and the feelings that a person feels, but what it is exactly. Is it just a feeling that is in a humans heart? Does love even come from the heart or is it a chemical reaction in the brain that makes a lover think that? When it comes to love there are so many questions that can be asked, but why does love even matter? With a better understanding of love, a partaker of love is better equipped to handle everything that goes with it. With this better understanding aRead MoreThe Effects Of Pornography On Society, An Up And Coming Monster Slowly Awakening From Its Deep Slumber1471 Wo rds   |  6 Pageslots of harm because, it changes the way the userÅ› brain works, cause you to become violent, and can change the way you look at and love others. When someone uses pornography it rewires the brain and changes how it works on a day-to-day basis. Dopamine is a chemical in your body that causes you to be happy and want to do things. Just like with other addictive substances when pornography is used it causes a flow of dopamine to rush into the brain. With a constant rush of dopamine the brain’s reward

Negotiation Is A Form Of Decision Making - 1188 Words

Introduction Negotiation is â€Å"a form of decision making in which two or more parties talk with one another to resolve their opposing interest† (Lewicki, Barry, Saunders, 2010). Although, bargaining can be described as competitive the most important factors that shape successful negotiations is not what happens during the negotiations; it is what occurred prior to the negotiations, or that which shapes the context around negotiations (Pg. 3). The first step to becoming a strong negotiator is to have an understanding of the other parties’ interests and by knowledge of what type or style of negotiator you are. By filling out and answering the questions on the negotiating questionnaires you are guided how to assess your style on†¦show more content†¦Two of the five cognitions I scored the same on, they are; Modeling and Consequence. The correlation between my communication questionnaire and the competence scale (CCS) is that I rate on the high end of the scale. According to the â€Å"Explication and Test of a Model of Communicative Competence†, (Wiemann, 1977). Generally, a high-test score, above 108 (range between 36-180), means the individual is more sensitive, flexible and assertive, and a competent communicator based on my assessment. To validate my score, I had my husband complete his own assessment on my communication competence based on our past communications during social situations and relationship. Between our two individual answers to the same questions we arrived within one point of each other, mine being 161 and his being 160 out of 180. Conflict is something we deal with daily and it takes practice as a negotiator to be able to identify the type of conflict you are faced with. The four types of conflict found in a workplace environment are: †¢ Organizational Conflict - The disagreement between groups or employees regarding work-related issues. †¢ Task Conflict - The differences based on work details and goals. Typically, these are the easiest to solve. †¢ Relationship Conflict - Is a type of personal conflict that develops over disagreements and differences between individuals or groups. †¢ Process Conflict –Show MoreRelatedHonesty And Negotiations : Is It Best For Success While Dealing With Negotiations?1285 Words   |  6 PagesHonesty in Negotiations There are many individuals who believe that he or she must do what it ever it takes to win, this is also true for negotiations. But as honest adults, with personal standards, one must focus on ethically correct actions that lead one to win. These activities involve planning and preparation. These are great tactics that can lead a professional to success while dealing with negotiations or management. There are many other ethically correct tactics that can lead a professionalRead More The Roles of Negotiation in Construction Essay1194 Words   |  5 PagesThe Roles of Negotiation in Construction Negotiation is a form of the decision-making process where two or more parties jointly search a space of possible solutions with the goal of reaching a consensus. In the construction industry, collaboration is an essential key for the success of projects. Since different participants from different organizations try to work together in projects, competitive stresses exist in their relationships and as a result, disputes orRead MoreSucceed The Negotiation Process And How The Participants Can Curb The Challenges Leading For Successful Transactions1491 Words   |  6 PagesSucceeding in International Business Negotiations. Denise C Matowa Corpus Christi College BUSN 204 1.1 Introduction International business can be defined as the exchange of goods and services across borders through the use of negotiators. It can be thought of as the deliberate investment into another country with the gain of a commodity in the transaction. Through the fast paced train known as globalization, many companies have found international business transactions to be quite fruitfulRead MoreEssay on The Sluggers Come Home1271 Words   |  6 Pages | |â€Å"The slugger’s come home† is an explicative and demonstrative video that represents an example of a negotiation process. It shows, from a baseball theme example, | |how does negotiation between 2 parties may work. While the video shows us the perspective of both parties, it also gives us some extra information about | |negotiation process.† Read MoreNegotiation Strategies Addressing Potential Conflicts at the Workplace1331 Words   |  5 PagesNegotiation Strategies Negotiation strategies addressing potential conflicts in the workplace Negotiation is a traditional concept which refers to the process of reaching particular decisions through organised and participatory dialogue between two or more parties. The essence is that the parties must come together and agree to address a particular issue or situation. Negotiation only becomes successful if particular and important issues are first put into place in order to enhance the processRead MoreNegotiating Capacity Of Negotiation Skills1626 Words   |  7 PagesWhat is negotiating capacity Negotiating capacity means better negotiators have completed the negotiation of special abilities, including thinking skills, ability to observe, reflect the ability and skills. Negotiation skills can be divided into general skills and special abilities into two categories, generally known as intellectual ability, is the ability of a variety of activities necessary memory capacity, observation, imagination ability, thinking ability are of general ability, usually intelligenceRead MoreIndia s Cultural Values, Norms, And Ethics1518 Words   |  7 Pagesascription-based society. By studying China and India and their formal and informal institutions it has become apparent that these countries differ considerably from New Zealand’s institutional environment. 3. International Management Practices 3.1 Negotiation (470) Negotiation refers to the process of reaching a mutually accepted agreement between two parties. Kumar Worm (2004) state that Indians exercise reason and that the Chinese exercise harmony. The strategy of contention is common in India and a strategyRead MoreCell Phone Negotiations Essay examples1275 Words   |  6 PagesCell Phone Negotiations Danita Carter MGT/557 February 17, 2013 Marie Smith This paper addresses the situation of cell phone negotiations between the United States and China, specifically the situation involves: The all-male negotiating team from the United States seeks a cell phone price of $6 per unit. Assume the American team embodies the following Hofstede’s cultural dimensions: * Individualistic * Low-power distance * Low-termRead MoreGung Ho Case Study1234 Words   |  5 Pagesnon-Japanese to be aware of Japanese values? As far as my understanding of the movie Gung Ho, there are some basic Japanese values worth being analyzed for example, Japanese shows high level of politeness. During the early scene of the Japanese making their way out of the airplane, the Americans spreads out red carpet and the Japanese naturally take off their shoes. Japanese also tend to bow down on someone regardless who or what relationship do they have with that particular person. Another exampleRead MoreNegotiation Report Med Lee1070 Words   |  5 Pages------------------------------------------------- TB 1472514 ------------------------------------------------- Negotiation Report ------------------------------------------------- International Negotiations and Bargaining 1. What, in general, did you learn about negotiation from the exercise? What surprised you? What would you do differently if you had a chance to do the exercise again? The MedLee: In Pursuit of a joint venture negotiation exercise refers to a joint venture between a US Company and a Family Thai Business

George and Lennies dream Essay Example For Students

George and Lennies dream Essay In Steinbeck’s novella â€Å"Of Mice and Men†, he frequently refers to the American Dream, a fantasy beheld by the two main characters George and Lennie. It is nationally held belief, fuelled by one’s desire to have their own home and land, that hard work and commitment lead to success and the potential to have all that you could ever need or desire. However it is suggested in Steinbeck’s non-fiction, â€Å"America and Americans: Paradox and Dreams†, that he does not believe in this. Steinbeck refers to the American dream as an â€Å"illusion†, suggesting that it is unattainable. The word illusion also has connotations of magic or tricks; this implies that Steinbeck thinks of the dream as a deception or ploy made by the United States to trap their natives in a sense of false contentment. Steinbeck states that â€Å" never comes to the immigrants†, implying that the achievement of the dream is not really based on hard work and commitment, but who the individual is and whether the people with the power want them to succeed in life. The dream has been implemented by people with power, to manage where individuals such as â€Å"immigrants† and migrant workers are within the hierarchy of society. However the dream takes the blame away from the people with the power, and instead places it on the individuals themselves. The less successful in society are made to believe that they can achieve more when the actual fact is that they never will. This idea that the dream is unattainable is further advocated by George and Lennie’s occupations. Because they are migrant workers, they have a temporary lifestyle where work is unreliable and inconsistent. They â€Å"can’t keep a job and lose ever’ job get†. This lack of permanency makes it hard for them to be certain of getting the money required to fulfil their dream. Lennie’s child-like mind compounds the unlikelihood of them achieving their dream, as he â€Å"lose ever’ job get†. Many of the believers of the American dream at that time will have been migrant workers, and the impossibility described above is as true for the real migrant workers of the time as it is for George and Lennie. Perhaps Steinbeck is highlighting how unlikely the American dream is through his portrayal of the characters to reflect how he thinks it is unfair that so many workers were led to believe it untruthfully. Furthermore, Curley’s wife makes it more difficult for them to achieve their dream. This is made evident to the reader upon her introduction when George warns Lennie to stay away from her, saying â€Å"don’t you even look at that bitch†. An immediate judgement is made upon Curley’s wife by George, implying that if after a short conversation George feels so strongly against her, then it is almost certain that she will make something go wrong for them. The reader learns as Lennie does that Curley’s wife poses a threat to their dream, and forebodes that she will have a derogatory affect upon it.

The Impact of Media Bias

Introduction Media bias is a contravention of professional standards by members of the fourth estate presenting in the form of favoritism of one section of society when it comes to the selection and reporting of events and stories as well as the extent of coverage (Beach 1). According to the code of conduct of the media, practitioners are expected to be neutral, impartial and factual.Advertising We will write a custom research paper sample on The Impact of Media Bias specifically for you for only $16.05 $11/page Learn More Therefore, bias occurs when the journalist/reporter decides to give a twist that is unsubstantiated, with the aim of satisfying the demands of a particular individual. This essay seeks to analyze the impact of media bias in society. To this end, examples from modern day living shall be drawn and coupled with appropriate explanations to adequately evaluate the concept. Methodology Statement A mixed method of both qualitative and quantit ative research shall be used to for this task. The research will be based on secondary data collection. According to Creswell (228), the mixed method is most ideal for research as it provides for exhaustive collection and analysis of information. Data will be extracted from various journals, articles and books. The criteria of selection for the literature will be the relevance to the research topic as well as the year of publication. Both public and private libraries as well as online libraries will be visited in order to access the data. This research will be partly evidence based and partly founded on professional research by professionals in the field. Various articles will be studied in order to provide background information which will essentially give credibility to the final essay. Information from literature will serve to provide explanation as regards to media bias. This will be very crucial information that will make the research report appeal to both professionals and the general public. For the latter, it may require that some of the information obtained from the books and other publications be broken down into simple language and at the same time illustrations drawn from the commonly applied systems of online identity. Reasons for selecting the above methodology Like with any other professional field of study, political theory studies have to be conducted in such a way that the offer credibility to the practitioner. In such a specialized field, the strength lies in substantiation and particularly the numbers obtained from real life scenarios to support collected evidence. With this knowledge in mind, effort will be made to obtain relevant information to the particular topic in question and this will be accompanied by proper citation. For any professional study, chances are that extensive research has been carried out by professionals in the field before. Consequently, in order to establish the backbone of a given research project, it is only neces sary that extensive review of literature be carried before identifying seeking firsthand information from the field.Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The latter, i.e. information collected from the field is also necessary since it helps give professional credibility to the project. Combining results from both sources would serve to foster their symbiotic relationship with one offering background information and the other presenting up-to-date information on the topic. Literature review Some of the stakeholders whose influence leads to media bias include governments which can threaten to impose overt or covert censorship in order to attain a particular objective (Xiang 4). The owners of media houses can also impose their authority over the journalist in order to get them to report in a manner that favors their own interests. Market forces also determine whether ther e will be a bias in reporting and coverage. Among these forces include, the demands and preferences of the target audience as well as the needs of advertisers (who are the main source of revenue for media houses). Types of bias There four primary forms of bias and these are briefly explained below: Advertising bias- This is a very common type of bias and it mainly presents in the form of stories and news items being slanted or skewed towards the demands of advertising entities. Corporate bias-In this type of bias, stories are presented in a manner that aims at pleasing the corporate shareholders of particular media houses. This is common in media companies that are privately owned and which seek to always maintain the names of their associates in good light, even when these individuals are involved in scandalous activities. Mainstream bias- This bias presents in the form of cautious selection and reporting of stories. In this regard, practitioners focus on what all other media house s are covering in order to steer clear from controversy.Advertising We will write a custom research paper sample on The Impact of Media Bias specifically for you for only $16.05 $11/page Learn More Sensationalism- This presents in the form of media stakeholders giving exceptional events a lot of coverage such that it appears that the event being covered is more common than is assumed. Research process The first step in conducting the research will come in the form of extensive review of literature from various secondary sources. Information on the topic of internal auditing and its integration processes will be collected from company records, journals, Magazines, conference proceedings and websites. These procedural steps would make it easy to come up with a survey question which will guide us into the third step of the process. In this stage, an analysis of the data obtained shall be carried out and the facts identified to structure the paper. Effects of media bias The greatest and most commonly reported effect of media bias is on the political front, especially around election time (Knight and Chiang 1-39). It mainly presents in the form of one candidate seeking or buying favor from particular media houses such that the give him intense coverage while obscuring his opponents. Consequently, the person with the most financial might ends up pitching his candidacy and manifestos in a manner that gives him undeserved advantage over his competition. The end-result of such slanting of coverage is that the public ends up voting for individuals who do not have their interests at heart. Another effect of media bias is the creation of animosity amongst individuals of different cultural or ethnic groups (Streissguth 98). This is common in Africa and other countries of the third world and especially during national election campaigns. In these countries, the politicians are always after gaining favor from the largest ethnic communities. As s uch they end up looking for ways of using the media to make them appear like they are doing their best to give members of these large communities the best of everything.Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More With this happening, persons from the smaller tribes that are overshadowed by the scramble for big votes feel discriminated and end up developing an unwarranted animosity towards members of the larger community. This was the case in Rwanda in 1994 where media personalities were used to push the agenda of politicians. As a result, the Tutsi tribe was presented as the enemy of the bigger Hutu tribe. The situation turned into a massacre of the former by the latter and by the time the peace was restored over one million people had lost their lives. This is in consideration of the fact that all the damage was caused in less than three months. The same happens when individuals from a particular race obtain their own media houses and seek to ensure that coverage is skewed in their favor (Beach 1). For instance, in cosmopolitan United States, if individuals of the Asian race create their own media house with its own television station, radio, magazine and newspaper, it may appear as if they are trying to isolate themselves from other races. As a result, individuals from the other racial origins may end up regarding them as enemies to societal unity and harmonious living. Conclusion This paper has assessed the element of media bias on society. It has been shown that greatest impact of the professional vice is presented in the political front where aspirants for political seats seek to gain advantage over opponents by using their financial might to buy media coverage. Aside from this, the article has illustrated that media bias, especially when it leads to favoritism of certain ethnic and tribal groupings ends up generating animosity amongst individuals. It is worth noting that this paper has without particular mention concluded that media bias cannot have positive effects. This is particularly because for any positivity to be attained, especially in the media, all the relevant stakeholders must be allowed involvement on an equal platform. Works Cited Beach, Justin. Gen eral effects of bias in the media. Ehow.com. 25 March 2011. Web. Creswell, J. W. Research design: Qualitative, quantitative, and mixed method  approaches. Thousand Oaks, CA: Sage Publications, 2003. Print. Knight, Brian G and Chun-Fang Chiang. â€Å"Media Bias and Influence: Evidence from Newspaper Endorsements†. NBER. Working Paper No. 14445. Web. Streissguth, Thomas. Media bias. Marshall Cavendish, 2006. Print. Xiang, Yi. Media Bias, competition and efficiency. INSEAD. September 2005. Web. This research paper on The Impact of Media Bias was written and submitted by user Sw0rdsman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

History and Inventors of Beds and Mattresses

History and Inventors of Beds and Mattresses A bed is a piece of furniture upon which a person may recline or sleep, in many cultures and for for many centuries the bed was considered the most important piece of furniture in the house and a type of status symbol. Beds were used in ancient Egypt as more than a place for sleeping, beds were used as a place to eat meals and entertain socially. The Mattress Among the earliest beds were simple, shallow boxes or chests in stuffed or layered with soft bedding. Later, ropes or strips of leather were suspended across a wooden framework to create a soft basis to sleep on. By the 15th century, most beds were built upon these straps of support over timber. The mattress itself evolved to be a sort of bag filled fiber like straw or wool, and then covered in common, inexpensive cloth. In the mid 18th century, the cover became made of quality linen or cotton, the mattress cane box was shaped or bordered and the fillings available were natural and plenty, including coconut fibre, cotton, wool, and horsehair. The mattresses also became tufted or buttoned to hold the fillings and cover together and the edges were stitched. Iron and steel replaced the past timber frames in the late 19th century. The most expensive beds of 1929 were latex rubber mattresses produced by the very successful Dunlopillo. Pocket spring mattresses were also introduced. These were individual springs sewn into linked fabric bags. Waterbeds The first water-filled beds were goatskins filled with water, used in Persia more than 3,600 years ago. In 1873, Sir James Paget at St. Bartholomews Hospital presented a modern waterbed designed by Neil Arnott as a treatment and prevention of pressure ulcers (bed sores). Waterbeds allowed mattress pressure to be evenly distributed over the body. By 1895, a few waterbeds were sold via mail order by the British store, Harrods. They looked like, and probably were, very large hot water bottles. Due to lack of suitable materials, the waterbed did not gain widespread use until the 1960s, after the invention of vinyl. Murphy Bed Murphy Bed, the bedding idea of 1900 was invented by American William Lawrence Murphy (1876 to 1959) from San Francisco. The space-saving Murphy Bed folds into a wall closet. William Lawrence Murphy formed the Murphy Bed Company of New York, the second oldest oldest furniture manufacturer in the United States. Murphy patented his In-A-Dor bed in 1908, however, he did not trademark the name Murphy Bed.

The eNotes Blog Toga! Toga! Toga! Its the Ides ofMarch!

Toga! Toga! Toga! Its the Ides ofMarch! In William Shakespeares Julius Caesar, a soothsayer warns the would-be king to Beware the Ides of March. Like the basis for many of Shakespeares plays, the impetus is not completely original. In this case, he adapted the line from Plutarchs much tamer rendering in The Life of Julius Caesar which advises Caesar to take heed of the day of the Ides of March. Shakespeare popularized the warning by adding a little punch to the original. Caesar would have done well to listen to the soothsayer, stay home, and catch up on some reading. After all,  the admonition wasnt the only portent of doom. His wife, Calphurnia, had dreamed that bad things were going to happen to him, and even offers to let him blame her for being unduly anxious as an excuse for him to stay home on that fated day. For a bit of background, the Ides of March involved a series of complicated formulas predicated on lunar activity and was used in the Julian calendar, a system which Caesar himself instituted. There are other ides but not all fall on the fifteenth. The Ides of January, for example, falls on the  thirteenth. Julius Caesar was indeed assassinated on the Ides of March in 44 B.C. by a gang of conspirators, including   Cassius and Brutus. (Et tu, Brute? a dying Caesar opines. In French, the familiar use of tu rather than vous here bespeaks the intimacy in which Caesar had held his supposed friend.) Assuming no one has had dreams of your demise and a straggly stranger hasnt whispered threats into your ear, you may want to celebrate the Ides. Here are some modern ways of doing so: Hop a plane to Rome and join the Hash House Harriers for their annual Toga Run. Pop open a craft house brew from Founders Brewing Company, who annually releases new beers on the Ides of March. Bate thy breath and sit upon thine hands and watch  the George Clooney movie The Ides of March. and, of course, TOGA TOGA TOGA!!!!!!!!!!!!!! (John Belushi in Animal House.)

Prepare a marketing plan for a company of your choice for the next one Essay

Prepare a marketing plan for a company of your choice for the next one and three years - Essay Example GSK has a unique mission statement which explains their aim and (objective of) providing consumers with new products and with more improved projects. The following essay elaborates the marketing plan of the company by describing the current scenario of the industry and also GSK. SWOT analysis identifies the strength and weakness and also the opportunities and threats of GSK that are changing from time to time with the competitive market. The responsibilities that are taken by GSK towards the environment, consumers and the shareholders have been discussed in the study. To evaluate the position of the competitors of GSK, competitive analysis has been done. The Segmentation, targeting and positioning concept explains the target market of GSK and what they do to position their products among its consumers. Lastly a forecasted budget for the year 2013-2015 has been prepared. The income is expected to decrease, even though it can be assumed that the expenses can be controlled. This would p ossibly because of the unstable condition of the global economy. Mission Statement and Market Overview The mission of the company is to improve the quality of human life by giving them more products and make them feel better and live longer. The Research and Development units, the partners of the company and the workers of the company work in harmony to prevent and treat diseases and make the world a better place to live. The business is focussed towards the delivery of three strategic priorities, which aim to increase growth, reduce risk and improve long term financial performances. These priorities are; 1) growth of a diversified global business, 2) delivery of more products which offer more value, 3) simplifying operating model. Grow diversified global business by creating a balanced business and product portfolio capable of delivering sustainable sales growth. The main business areas are pharmaceuticals, vaccines and consumer healthcare which provide the company significant comp etitive advantages and opportunity of synergy. Deliver products of value: The Company has re-engineered the research and development (R&D) division in the organisation to develop a whole bunch of products that offer improvement in treatment of patients and healthcare providers. The company has outsourced the research activities allowing access to new areas of science and share the risk of development of its partners. Simplify the operating model through global restructuring programmes designed to deliver significant savings to support investment in priority growth business and thus improve competitiveness further. Pharmaceutical companies are making great contribution to the economy of UK,  higher than most  other high-tech industries. The National Health Service (NHS) accounts for more than 98% of UK’s prescribed medicines market, which is the sixth largest pharmaceutical market in the world. Most of this market is driven by approximately 35,000 general practitioners (GP s) of UK. The Pharmaceutical industry of UK is an open market, where the leading foreign companies and brands have strong presence. While the growth rate of this market has been decelerating, it remains one of the fastest growing components in