Strictly confidential Essay Example | Topics and Well Written Essays - 2500 words

Strictly confidential - Essay Example The memory stick which consists of information on all the 84,000 prisoners in England and Wales is now entirely investigated. It includes some release dates as well as information about 43,000 most intricate and persistence offenders as described by the Deputy Information Commissioner (Sky News, 2008). Out of the most likely consequences is the one that the criminals will bring legal acts next to the government and the taxpayer would have to pay for the injuries to the people who appear to be a bit contemptible for the reason of the government's inability. The loss of the memory stick with the details of the prisoners was initially reported to the government, by a London-based consulting company called the PA Consulting Group, with a contract to track the movement of the offenders through the criminal justice system (Burns, 2008). Classified information about almost 130,000 prisoners as well as dangerous criminals has been lost ... According to the Home Office, an internal report is supposed to be carried out in to the data security arrangements between the Home Office and its contractor, PA Consulting. 2.2 Identification of Stake-Holders The individuals or groups which are affected by the outcome of a decision are construed as stake-holders. Amongst the primary stake-holders are the prisoners and criminals whose information has been lost. Home-Office was responsible for the loss of the personal information. Secondly, the tax-payers are another group of stake-holders affected by the outcome. The secondary stake holders are the police force which is responsible for of guaranteeing the personal information of the prisoners. The stake-holders were supposed to safe-guard the confidential details of the prisoners and criminals which they failed to do. The data had been misplaced by the PA consulting group, which was supposed to track and examine the critical offenders in the JTrack programme. 3. Professional Codes The professional conducts do not seem to construe to the case discussed above for the reason that the people responsible for the misplacing of information did not uphold the reputation and good standing of the British Computer Society, and also, their profession in general. Moreover, they did not seek to participate in the improvisation of the professional gradations through participation in their development, usage as well as implementation. The British Computer

Concumer Behaviour and Marketing Essay Example | Topics and Well Written Essays - 2500 words

Concumer Behaviour and Marketing - Essay Example Culture plays a multidimensional phenomenon which is much more than nationality of a country. Today, marketers, functioning in a multicultural scene are commonly confronted with two questions; â€Å"What is culture in the marketing context?† and â€Å"What is the role of culture as a factor influencing individual ethical decision making?† (Srnka, 2004, p.1). The project makes an analysis of the cultural differences between nations and how they influence the marketing strategies of companies launching products in those countries. It discusses about how a particular marketing strategy impacts on its consumers. It explains to what extent the global consumers culture prevails in society. Finally, it makes an analysis of the various options present before the marketers of companies when they launch a new product in a different country having a different culture. Key points in global consumer culture Consumer culture refers to the system where a common â€Å"set of behaviour s† is found across all the places. Culture refers to a uniform set of values that exists among a selected group of individuals (University of Northern Iowa, 2008). The concept of global consumer culture gets impetus from the expansion of the businesses across all the global corners. According to Mazzarella (2004) global consumer culture is â€Å"at one and the same time, ideology and social process, as something continuously made and remade through constantly shifting relations, practices, and technologies of market mediation†. To be more specific the dissemination of the global consumer culture is shaped by the flow of varying cultural resources which are referred by Appadurai (1990) as mediascapes, ideoscapes, technoscapes and financescapes. Globalization is mainly envisioned as few selected global brands like Mc Donald’s, Coca-Cola and Nike. To some extent this is a result of the marketing executives in America who view global village as one where people trave l in the same car; have same food; and have a similar television program viewership. These views are further reinforced by a group of international editors and journalists who associate globalisation with Mc Donald’s and Coca Cola pictures which indirectly refers to the gradual spread of the small American brands throughout the world. These two American brands rank forty-second and thirty-first respectively and represent the face of globalisation. As per Belk, a uniform global culture leads to homogeneity of global consumption. The consumers are increasingly listening to a similar type of music, adopting the same fashion technique, dining in the same restaurant etc. As per Alden, Steenkamp and Batra look upon global consumer culture as common sets of consumption linked symbols that facilitate to categorise members. Financescapes refer to the international flow of currency, capital and different financial instruments which facilitate running of the market. The examples include remittance business, flourishing derivative markets etc. Technoscapes refer to the flow of mechanical and informational techniques across the globe. A common example here can be the global revolution of cell phone. Smith (1991) states that a global media helps in the spread of global consumer culture thereby developing its global identity. Mediascapes